At age 23 Whitney was VP of marketing at Tinder, growing its user base among Millennials.
Less than 2 years later the fire is gone, she left the startup and filed a lawsuit against Tinder for sexual harassment.
Shortly after Whitney was backed by Andrey Andreev, founder of Badoo, and launched Bumble. The two companies would eventually become subsidiaries of the same holding (TechCrunch). Badoo might have a wider user base, but the new dating app is making the headlines by differentiating itself from competitors and taking a more progressive stance to online dating.
The approach paid off: in 2020 Bumble hit the 100 million users mark (Fast Company).
In February 2021 Bumble rang the Nasdaq Opening Bell. The stock went up 63.5% from the opening price.
Whitney, now a mother and a billionaire, became the youngest female CEO to take a company public in the United States.
Her recipe for building the foundation of a thriving venture: “Look at what is broken in society, figure out how to make it better, and then, around that, formulate a business.”